Health Care and Pharmaceutical Industry in India is growing at a pace which even most progressive economists never anticipated. Pharmaceutical Industry is the “Sunrise Industry” in India even when the western world is under recession. Today almost 24000 manufacturers in India are producing pharmaceutical molecules in forms of tablets, capsules, syrups and injectable. However, the pharmacy retail market in India is largely unorganized. Currently there are about 1.2 million privately owned chemist and druggist stores in India, more than 80% of which are “Mom and Pop” shops. Statistics reveal that pharmacy retailing in India has a market size of over Rs 68,000 crore. Digital impact on Indian Pharmaceutical Retail is going to play a major role in terms of creating tremendous values in multiple ways. Specially digitalization will ensure speed, transparency, excellent pharmacy practice, good retail management, fair pricing and optimize profitability. Digital impact on Indian Pharmaceutical Retail is going to play a major role in terms of creating tremendous values in multiple ways. Specially digitalization will ensure speed, transparency, excellent pharmacy practice, good retail management, fair pricing and optimize profitability. Written by – Partha Banerjee
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